Raising awareness through campaignsWWF Finland and Frantic have been working together to create several campaigns to raise awareness about forestry issues, illegal hunting, climate change and endangered fish, to name just a few. The latest campaign is Earth Hour Finland.
Social media feed
We were challenged to build a campaign site that would bring the voices of ordinary people to the center of it all. Our idea was to build a social media feed that brought Facebook, Twitter and Instagram together as one feed. By using a simple campaign hashtag users can be part of the feed.
As mobile usage is rapidly on the rise, responsive campaign layouts were created to accommodate all visitors regardless of their device.
Focus on the objectives
After having focused the content and donation paths on long term donations, the analytics have shown real results with the rise in yearly and monthly donations.
Frantic - Asiantuntijat ja yhteyshenkilöt
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