Prisma case study

Tilaaja: Prisma

Ajankohta: 2015

Tagit: Myynti, Verkkokaupparatkaisut, Kauppa, Valmisohjelmisto, Toteutustyö, personointi, segmentointi, Konversio-optimointi


Read how Finnish family-friendly retailer Prisma creates personalized experience for its customers, thus increasing conversions, using Frosmo software and service.

Initially, Prisma used Frosmo as a versatile testing tool to increase online conversions. They tested a wide variety of banners and personalized messages.

More recently, the focus has started to shift towards more advanced possibilities. The software is used as Prisma’s primary product recommendation engine and display layer for these recommendations.

During the month of June 2015, there were 12% additional conversions obtained through website optimization, and 20% additional revenue growth through personalized product recommendations.

Read the whole case study here:


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