Tilaaja: Asiakas on mediayhtiö
Ajankohta: 2015 -
Toimittajan yhteyshenkilö: Susanna Rantanen
Tagit: HR, Markkinointi, Ohjelmistokehitys, Pilvipalvelut / SaaS, Asiantuntijapalvelut, IT, Konsultointi, Ohjelmisto, recruitment, rekrytointi, marketing
I wanted to show an example of what our targeted social marketing efforts can do to a recruitment campaign. This is a recent campaign for a position one of our customers opened via Heebo software. The campaign was in Finnish, and it was targeted on the capital area of Finland.
What we did was profile the position and write the job post, then post the advert on the Heebo Job Board and on Linkedin. After that, we shared the Linkedin job post once around social media, but left it then to see how well Linkedin can pull views. After all, it’s a massive media with a massive amount of people using it on a daily basis. The advert on Heebo Job Board on the other hand was heavily marketed, and in addition to 59 other means and efforts, we also posted a teaser advert on Oikotie to widen the reach. However, we don’t use the commercial job boards very often. Only when we really think they can add value to our customer’s case. In this case, based on the target profile, we figured it would be an added value.
Ingredients of the campaign
Our team heavily shared and boosted the job post (on Heebo) over the application period (3 weeks 2 days). After sharing this one on total of about 60 channels (boards, groups, feeds and pages) on the web and social media, we also boosted the job post few times a week in various media and the social networks of Heebo as well as of our team.
We also made a targeted Facebook advertising campaign for this position. Not only to get audience for this particular position, but to also build the customer’s employer brand including other content we have created for them. This way every hiring process via Heebo is smoothing the path for the next.
The results [of the marketing campaign] are captured in this picture below. Our customized efforts doubled the views in comparison to Linkedin. Out of the 60 applications, 16 came via Linkedin Job Post. The actual selection process is on going, so we don’t yet know if there will be a hire.
>> See the pic about the results
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